South Australia's tourism industry is flourishing with $5.3 billion expenditure recorded in the 2013-14 financial year.
Tourism now employs 33,000 people in the state - three times the number employed by the mining industry.
The City is the focal point for the tourism sector and the gateway to the State's tourist attractions. A city-based tourism industry means the state's capital attracts 56 per cent of total visitor expenditure.
However, Adelaide's appeal as an accessible city in which you can travel from hills to beach in 50 minutes allows tourists to easily explore the many neighbouring regions such as Barossa, McLaren Vale and Adelaide Hills.
The state has long been internationally regarded for its diverse and well-curated events program. Scheduling includes pro-cycling's first race of the year, the SANTOS Tour Down Under, Adelaide Festival, Adelaide Fringe Festival and world music extravaganza WOMADelaide.
The award-winning OzAsia festival in September has cemented economic, social and cultural ties between Australia and Asia.
"OzAsia Festival supports deeper cultural relations and builds on South Australia's international reputation as a hub for arts and culture," Festival Centre chief executive officer Douglas Gautier said.
OzAsia is one of many artistic displays centred around the Adelaide Festival Centre, the Festival Centre plaza and the city's Riverbank Precinct, all of which are about to be subject to a $610 million revitalization.
The Adelaide Convention Centre has been voted one of the world's top conference and meeting venues and is also undergoing an extensive redevelopment worth almost $400 million. The first stage of works was finalised in March 2015 and the second stage – a regeneration of the original hall – will be completed in mid-2017. The venue's total capacity is up to 5000 guests.
In support of the City's growing convention market, there are 7000+ hotel rooms available in the City and growing. Most hotels are within walking distance of the Adelaide Convention Centre and the City's business and entertainment precincts.
A highlight is the historic Adelaide Central Market; a mecca for locally grown and produced goods and international cuisine that showcase Adelaide's strong food and wine culture.
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Visitor nights metro Adelaide
Tourism Spend Metro Adelaide