Published: January 02, 2019

From food to fashion, the East End has long been the stomping ground for the taste-makers of Adelaide. Things have just gotten a whole lot more delicious with the addition of Betty’s Burgers & Concrete Co. on Rundle Street.

 “It seems like we have been waiting forever to find the perfect spot to open in Adelaide,” says founder and co-owner David Hales.

Good things are worth waiting for, with the iconic chain taking over the heritage hot-spot that previously housed American Apparel as a part of their national expansion strategy. The space has been decked out with Betty Burger’s signature beach shack-inspired décor which evokes fun feelings of retro nostalgia and sunshine. The company’s American-influenced menu incorporates Australia’s fresh foodie culture, with the majority of ingredients made from scratch in-house. The six burgers are all guaranteed crowd-pleasers but be sure not to look past the concretes. There are five delectable creamy custard ice cream combinations to choose from - or get creative and make your own!

Originating in Noosa in 2014, Betty’s Burgers & Concrete Co. have amassed a cult-following since day one. The concept was hatched as three friends who sought to fill a gap in the market for fast casual dining with a unique offering. The last few years has seen Betty’s Burgers & Concrete Co. grow rapidly as happy diners across Australia begged for the company to set up shop locally. With ten existing shop-fronts and over 500 employees, Adelaide represents one of six new restaurants that will open its doors in the next financial year.