Adelaide’s reputation as a destination rich in diverse experiences is spreading, and the numbers are in to back it up.
Latest statistics from Tourism Research Australia reveal that more than 2.7 million domestic travellers flocked to Adelaide from September 2017 to September 2018. Domestic tourism contributed a record expenditure of $2.3 billion, while 395,0000 international visitors spent $966 million. The combined visitors stayed for an accumulative 8.9 million nights, soaking up the city sights and sounds.
The total $3.3 billion city visitor spend accounted for forty-eight percent of South Australia’s total visitor economy of $6.9 billion, up ten per cent in comparison to the previous period. Domestic tourism showed strong acceleration, with seven per cent growth - as Victoria and New South Wales leading the charge.
This strong momentum extended to international expenditure throughout the State, which experienced four per cent. China led the way with a fifteen per cent increase in spend, totalling $426 million, while the United Kingdom was steadfast in its hold on the position for largest number of visits.
Adelaide’s globally renowned events program continues to draw an abundance of both to and participants to the city, providing another significant boost to the economy. The approaching Tour Down Under, a world-class cycling event, contributed $63.7 million alone to the visitor economy in 2018 while the Adelaide Fringe, the Southern Hemisphere’s largest ticket-selling open access arts festival, generated a record $90.6 million in gross economic expenditure.