They’ve endured a hospital closure and endless roadworks. But East End traders are bouncing back.
City of Adelaide established a one-year interim support package (after the closure of the old RAH) for East End businesses during the transition period until October. It included expert advice on online marketing trends and how to leverage events and international tourism, parking changes for on-street and UParks, outdoor dining concessions, street closure incentives and event activations.
East End Coordination Group president Julie Moralee said to the council’s credit, they “have been incredibly supportive of the East End community”. “(They have been) providing workshops for traders, supporting events to activate the precinct, assisting businesses to extend their licensing during peak times like the Adelaide Fringe and continuing to upgrade the infrastructure in Rundle St and the surrounding streets and laneways in the East End,” she said. The group has also received $20,000 under a main street advancement grant to organise an event, “A Night of Fashion, Food and Deadly Tunes” to be held in April.
The council has already committed almost half a million dollars to support East End events including SALA, WOMADdelaide, Adelaide 500, a business support program and the installation of festoon lighting in Rundle St between Frome St and East Tce. East End Cellars owner Michael Andrewartha said businesses were “severely” affected during October and November when construction projects on all sides of the East End restricted access to the area. He said Renew Adelaide and the council had been supportive and had realised businesses were facing a “serious problem”.
The end of 2018 should see foot traffic in the precinct increase with at least 765 new residents expected to be living in the area, on top of new hotel accommodation. Demolition work on the old Royal Adelaide Hospital site has brought about 100 workers on site since November, and with several other developments under way, hundreds more construction jobs are expected.
Originally appeared in The Advertiser 13th February 2018