Published: April 18, 2019

Australasian beauty giant Mecca Brands is the latest company to establish a customer-centric megastore in Rundle Mall.

The empire opened its 100th store this week at prime location 43 Rundle Mall, fusing its existing Cosmetica and Maxima concepts. The new South Australia flagship store encompasses nearly 400sq m and brings over 100 luxury global makeup, skin care and fragrance brands to the local market. The site has created 30 new jobs, presenting career pathways for artists within the beauty industry.  

The company, which recorded over $287 million of sales in 2016 alone, sees the new store fulfilling a long-term vision for its brand presence in the State.

Founder Jo Horgan said, “17 years ago in the days of snail mail I received a postcard begging me to open a MECCA store in Adelaide. I kept this as a motivator and whilst we’ve since opened a number of stores in the region, starting with our Mecca Cosmetica Burnside store in late 2006, I truly feel like this new space is answering the cry of that and many other beauty junkies all these years on.”

The store further cements the appetite for significant brands to capitalise on the unparalleled exposure of Rundle Mall to the South Australian market. The brand joins the likes of Swedish fashion heavyweight H&M who opened its doors last year upon the completion of the $40m Rundle Mall Plaza redevelopment. Prior to opening, H&M Australia and New Zealand manager Hans Andersson said ““The only option we really looked at was Rundle Mall because... it is where you have to be.”

Romeo’s Retail Group will soon also be adding the jewel to their culinary crown in Rundle Mall. The new concept Foodland store, at a redeveloped Citi Centre Arcade, will be the company’s 30th store. The boutique supermarket offering will include a bakery, delicatessen and walk-in cheese room. The $8 million investment is expected to generate over 100 full-time and casual jobs.

As one of the busiest pedestrian strips in Australia, Rundle Mall welcomes over 400,000 visitors and locals each week, totalling 24 million annual guests. Boasting over 1,000 retailers and services, the shopping destination is a key drawcard for tourists with 85% of tourists making a pit stop. Rundle Mall accounts for over 5,000 of the nearly 7,000 retail employees in the city.

To find out more about the dynamic retail landscape in Adelaide city, contact Rhys Moult, Future Retail Advisor, r.moult@cityofadelaide.com.au or view the Adelaide Retail Prospectus.