Maras Group CEO, Steve Maras, has revealed plans to enhance the façade of the building with a rooftop ‘fish bowl’ for nine-level 74 Pirie Street.
The full-length LED light feature will run along the western side of the building, abutting Coromandel Place. The design will project beams of colour, illuminating the immediate vicinity and injecting vibrancy into the Street after dark. The design is already in construction and is expected to be completed by September. Upgrades to 74 Pirie Street is due for completion later this year. Six open plan floors will be available, with a breathtaking fully self-contained "rooftop terrace" available in to one tenant.
The project is Mr Maras’ second foray into using light facades to increase the attractiveness and value proposition of high-grade office space. Office Buildings owned by the Maras Group at 8-10 Union Street in the city’s East End boasting a blue neon light feature on its façade for the last five years.
“The lighting up of the Union Street office building facade has been a success which has attracted much interest in the building and it remains a building that is very well photographed. We saw an opportunity to do the same with 74 Pirie Street, albeit differently,” Mr Maras said.
Pirie Street is set to welcome an influx of people utilising the area in coming years, following two major sales to national and international investors. The former Planet nightclub site, 73-85 Pirie Street, was sold to Melbourne-based Cbus Property Group last year. Cbus plan to develop $72 million office tower on the 2,911 sq m space. Completion of the 21-storey office tower is expected in 2022. This site is the second major Adelaide investment for Cbus Property following the development of a 21,500sq m office tower at 50 Flinders Street in late 2015.
Singapore’s Chip Eng Seng has also acquired 51 Pirie Street for $14.5 million. The 1,283 square metres vacant office building will be developed into a hotel. The development of this hotel follows Chip Eng Seng’s purchase of the Mercure & Ibis Styles Grosvenor Hotel in Adelaide for $43 million in 2017.