State Government has released their International Education 2030 strategy which outlines the approach in growing the sector to $3 billion by 2030.
The international education sector is South Australia’s largest services export and has experienced continued growth as the State’s reputation as a world class educational destination grows. StudyAdelaide revealed international education increased by 17 per cent to $1.8 billion last year, up from $1.54 billion in 2017, with a large portion of the 31,551 international enrolments at the University of Adelaide and University of South Australia city campuses.
The International Education 2030 strategy outlines the following key areas of focus:
- Improved relationships across government
- Coordinated promotion of South Australia as a study destination
- Alignment with South Australia’s skills needs and population policy
The City of Adelaide has provided support and been in joint partnership with StudyAdelaide for over a decade, empowering the organisation to highlight the many advantages that international students who choose to live, work and study in South Australia have. StudyAdelaide has integrated the City of Adelaide’s place brand, Designed for Life, into their messaging across regions to amplify their investment in marketing. Jane Johnston, StudyAdelaide’s Strategy & Engagement Manager, discusses below how Designed for Life has helped StudyAdelaide communicate Adelaide’s competitive advantage as a place that is welcoming and that will enhance each individual’s unique aspirations.
Adelaide’s combined reputation as one of the most liveable cities in the world and its world-class education institutions provide an environment where international students can thrive and be a part of an inclusive community. The city’s premium food and wine, health and ageing, tourism, technology, defence, space and creative sectors provide the ultimate springboard for building globally-relevant career pathways. Adelaide’s $3.6 billion BioMed City is one of the largest life-sciences clusters in the Southern Hemisphere while Lot Fourteen, Australia’s first innovation neighbourhood, has strong links to the defence and space technology industries and is home to the Australian Institute of Machine Learning and the Australian Space Agency.
The growth of the international education sector will have significant positive impact on various industries including tourism, property and business with Deloitte finding international students’ expenditure on goods and services contributed $843 million to the local economy in 2016-2017 alone. The strong growth has also attracted significant inbound investment in purpose-built student accommodation in the city. The last year has seen the completion of three developments with a combined value exceeding $200 million while four major development projects are forecast for completion between 2019-2021, accumulatively adding an increase in supply of nearly 3,000 beds.
Infographic: International Education 2030
“We know from a Deloitte report released last year that for every four international student enrolments, one job is created in South Australia to accommodate for the growing demand for more services and accommodation.” Said Premier Steven Marshall