Published: May 09, 2018

Local Adelaide success story Australian Fashion Labels has become one of the first city businesses to connect to Ten Gigabit Adelaide.

Following the Ten Gigabit Adelaide partnership announcement in December last year, Australian Fashion Labels was keen to sign-up to the revolutionary network quickly to access high-speed connectivity at an affordable price to help grow its business.  

The company is known as an innovative, international fashion house, founded and headquartered in Adelaide, employing 130 staff locally and around the world.

Co-Founder Dean Flintoft said that while the business continued to grow globally, infrastructure like Ten Gigabit Adelaide has encouraged his company to stay here in the city for the long term.

“Besides all of the other great things happening here, this is the type of infrastructure that makes us want to stay. We get all of the benefits of living and working in such a beautiful city, with the bonus of faster, more reliable and affordable telecommunications and infrastructure,” said Mr Flintoft.

“Being based in Adelaide but having staff and suppliers around the world, having high-speed connectivity is absolutely essential and we view Ten Gigabit Adelaide as a necessary business tool.

“With its speed, reliability and affordability, Ten Gigabit Adelaide will ensure our business can continue to compete globally to attract and support new jobs, companies and investments.  

“Today’s a really exciting day for us and we’re delighted that we’re now signed up.”

Deputy Lord Mayor Sandy Verschoor said the network will give Australian Fashion Labels and other city-based businesses a massive advantage over competitors.

“I’m told that connecting to Ten Gigabit Adelaide will allow Australian Fashion Labels to increase bandwidth ten-fold at two key locations, whilst providing considerable savings of approximately 25 per cent when compared to the company’s current network spend,” said the Deputy Lord Mayor.

“This is the kind of news that reaffirms why Council has undertaken this project and all business signing up will gain this type of competitive advantage.

“With more than 600 building owners now signed up to Ten Gigabit Adelaide through our network partner TPG Telecom, both the City of Adelaide and TPG Telecom are excited about the project’s progress.”

TPG’s Group Executive of Corporate, Government and Wholesale Mark Rafferty said it was particularly excited to welcome Australian Fashion Labels to the Ten Gigabit Adelaide community.

“Dean and Melanie Flintoft have built a business that now has significant influence on future fashion industry trends both here and abroad.

“Their personal contribution in the romantic history of heritage-listed Security House, headquarters for Australian Fashion Labels here in Adelaide, underlines how well they are weaved into the fabric of this beautiful city.

“They are the perfect example of an organisation that will benefit from the extensive infrastructure platform we are building, and much like ourselves, have invested heavily in the future of business in the City of Adelaide,” said Mr Rafferty.

For further information about Ten Gigabit Adelaide or to enquire about investment opportunities in the City of Adelaide please contact Matt Grant, Associate Director Economic Development and Tourism on 8203 7779 or m.grant@cityofadelaide.com.au