Published: July 22, 2019

Adelaide's competitive business landscape and revolutionary infrastructure such as Ten Gigabit Adelaide has attracted an array of global companies to set up headquarters in the CBD. Sony Interactive is the latest to make the move, joining other high profile businesses such as Technicolor, Boeing, NEC, Babcock. 

The City of Adelaide has assisted several investments with case management support and regular liaising with State Government in the search for suitable accommodation in the heart of the city. We are able to assist in finding high quality premises that offer energy efficiencies, end of trip facilities and ease of access to public transport. 

Contact Dominic Pangallo for more information on investing in Adelaide. or +618 82037593.

Welcome to South Australia, Sony Interactive Entertainment

Global gaming and entertainment giant, Sony Interactive Entertainment (SIE), the company responsible for the PlayStation® brand and family of products and services, is establishing an office in Adelaide, creating 32 exciting new engineering roles.

To assist with the new office, The Marshall Liberal Government will contribute $480,000 from the new Economic and Business Growth Fund to Sony Interactive Entertainment.

Acting Minister for Trade, Tourism and Investment Tim Whetstone said the new Adelaide premises will provide highly skilled engineers an opportunity to progress their careers with a high-profile, global company without the need to relocate nationally or internationally.

“By building a culture of creativity and innovation, we are not only encouraging major companies to South Australia, we are giving young students who want to work in this field the ability to stay here in SA and not have to travel interstate for these types of exciting opportunities,” Minister Whetstone said.

“To attract a household name like Sony Interactive Entertainment to South Australia is a fantastic win for our state and I thank the company for their investment,” Mr Whetstone said.

“This investment brings a whole new skillset to the state but also complements the strengths we already have in digital media including visual effects (VFX), game development, and data centre/network infrastructure.

“South Australia is building a culture of creativity and innovation that is helping to inspire new enterprises and encourage leading creative companies like Sony Interactive Entertainment to invest in our state.”

The Economic and Business Growth Fund promotes economic development by encouraging growth of existing businesses, developing new industries, building international connections, and attracting foreign and national direct investment.

The fund aims for industry-wide, sector-wide or economy-wide outcomes, rather than benefits to just one company or small supply chain.

For more information on the fund please visit the website.

For more information on PlayStation and its suite of products and services, please visit:, or contact

Welcome to South Australia, Sony Interactive Entertainment Media Release originally seen on Steven Marshall, Premier of Adelaide website on 16 July 2019.